Promo infrastructure for FMCG brands · D2C

Your shopper — by name, not as a panel average

Promolink delivers your promo to a specific shopper inside retail chains and returns results on actual purchases — not shipments. You see who bought, how much, and whether they came back.

Real purchases, not shipments · Real-time · Free for merchants
PromolinkMARKETPLACE
Manufacturer
FMCG brands
Pays per purchase, not per impression
Merchant
Retail chains
Revenue without discounting own margin
Shopper
End customer
Discount on targeted products
Provider
Loyalty & fintech apps
Monetizes its audience
Offers delivered through
The problem

Four sides of the market that can't connect

Promo budgets flow through billboards, TV and manual trade deals — and nobody sees what actually happens at the shelf.

MANUFACTURER

Sees only warehouse shipments. No idea who buys the product, how often, or in what basket. Zero contact with the shopper.

MERCHANT

Approves promos by hand. Manual deals with manufacturers are slow and inefficient — with no view of real campaign performance.

SHOPPER

Gets mass spam: “−20% on everything.” No personalization. Real manufacturer discounts dissolve along the chain.

PROVIDER

Platforms with million-user B2C audiences — but no product mechanism to monetize them through promo.

How it works

One promo cycle. Every side wins.

01
Manufacturer launches a campaignPicks brands, budget, geography, retail chains and providers — with estimated reach before launch.
02
Merchant approves the offerAccepts, declines or counters. Whitelisted brands auto-approve. The chain earns commission on every sale.
03
Provider places the offerUployal, LoyaltyAI, Fishka and retailer apps surface it to their users. One SDK integration, then automatic.
04
Shopper receives the offerPersonalized, in an app they already use. Cashback or discount funded by the manufacturer.
05
Promolink closes the loopPerformance analytics for every participant — real purchases from receipt data, in real time. The manufacturer optimizes the next campaign.
Value

The manufacturer invests in results. Everyone earns.

Promo budgets are redistributed between the merchant, the provider and the shopper — against measurable results.

Manufacturers
  • SKU-level sales from real receipts — not shipments
  • You choose chains, regions and segment — and see reach before launch
  • Full funnel: delivery → activation → purchase → repeat purchase, with A/B tests
Merchants
  • A new revenue line — commission on every promo sale
  • No connection fee, no discounts from your own margin — the brand funds it all
  • Traffic and a higher basket from offers you cannot fund yourself
Providers
  • Revenue from deliveries and confirmed sales
  • One SDK integration — zero operational cost after
  • Exclusive brand promos competitors do not have
Shoppers
  • Offers based on the real basket — not “−20% on everything”
  • Discounts of 5–25% — deeper than a chain can give on its own
  • Free, in an app they already use — nothing to install
Comparison

Promolink vs traditional promo channels

Billboards / TV / banners
Manual trade deals
Promolink
Data
Reach estimates
Shipments
Real purchases
Latency
Weeks
Manual reports
Real time
Personalization
Mass audience
Mass discounts
Per shopper profile
Channels
One channel
Own chain only
Many providers
Promo ROI
Estimated
Gut feeling
Conversion per channel
Cost for merchant
High
Own expense
Free

Move promo budgets to measurable D2C

Tell us which side of the ecosystem you're on — we'll walk you through the platform and the pilot program.

Contact sales
sales@promolink.ai