Promo marketplace · D2C

Data and Delivery platform for D2C marketing

Promolink connects manufacturers, retail chains, delivery providers and shoppers in one promo ecosystem. The manufacturer funds the campaign — everyone else earns.

Real purchases, not shipments · Real-time · Free for merchants
PromolinkMARKETPLACE
PAYS
Manufacturer
FMCG brands
EARNS
Merchant
Retail chains
SAVES
Shopper
End customer
EARNS
Provider
Loyalty & fintech apps
Offers delivered through
UployalLoyaltyAIFishka · OKKOSilpo appmonobankKyivstar
The problem

Four sides of the market that can't connect

Promo budgets flow through billboards, TV and manual trade deals — and nobody sees what actually happens at the shelf.

MANUFACTURER

Sees only warehouse shipments. No idea who buys the product, how often, or in what basket. Zero contact with the shopper.

MERCHANT

Approves promos by hand. Manual deals with manufacturers are slow and inefficient — with no view of real campaign performance.

SHOPPER

Gets mass spam: “−20% on everything.” No personalization. Real manufacturer discounts dissolve along the chain.

PROVIDER

Platforms with million-user B2C audiences — but no product mechanism to monetize them through promo.

How it works

One promo cycle. Every side wins.

01
Manufacturer launches a campaignPicks brands, budget, geography, retail chains and providers — with estimated reach before launch.
02
Merchant approves the offerAccepts, declines or counters. Whitelisted brands auto-approve. The chain earns commission on every sale.
03
Provider places the offerUployal, LoyaltyAI, Fishka and retailer apps surface it to their users. One SDK integration, then automatic.
04
Shopper receives the offerPersonalized, in an app they already use. Cashback or discount funded by the manufacturer.
05
Promolink closes the loopPerformance analytics for every participant — real purchases from receipt data, in real time. The manufacturer optimizes the next campaign.
Value

The manufacturer pays. Everyone else earns.

Promo budgets are redistributed between the merchant, the provider and the shopper — against measurable results.

ManufacturersPAYS
  • Brand-level analytics on real purchases — not shipments
  • Choose geography, chains and providers; see estimated reach before launch
  • Measurable ROI: views → activations → purchases, A/B testing, repeat-purchase cohorts
MerchantsEARNS · FREE
  • New P&L line: commission from the manufacturer on every sale
  • Cashback compensated by the manufacturer — no longer out of pocket
  • Extra store traffic and higher average basket from strong offers
ProvidersEARNS
  • Revenue share on offer sales and views
  • One-time SDK integration — zero operational cost after
  • Exclusive manufacturer promos lift engagement and retention
ShoppersALWAYS FREE
  • Personalized offers based on real baskets — not “−20% on everything”
  • Deeper discounts: 5–25% funded directly by the manufacturer
  • Delivered through apps they already use — nothing new to install
Comparison

Promolink vs traditional promo channels

Billboards / TV / banners
Manual trade deals
Promolink
Data
Reach estimates
Shipments
Real purchases
Latency
Weeks
Manual reports
Real time
Personalization
Mass audience
Mass discounts
Per shopper profile
Channels
One channel
Own chain only
Many providers
Promo ROI
Estimated
Gut feeling
Conversion per channel
Cost for merchant
High
Own expense
Free

Move promo budgets to measurable D2C

Tell us which side of the ecosystem you're on — we'll walk you through the platform and the pilot program.

Contact sales
sales@promolink.ai